But at the end of the day, a job advert is
just that, an advert. Like all good
marketing prose, you should be writing for the person reading your job ad. Potentially,
your next employee of the month! If you’re not offering the information that’s
important to them, you could lose them right then and there.
So what can you do to ensure your job ads
are getting the attention they deserve? Easy. Give the people what they want.
Here’s a list of the most important things candidates want to see in your
employment ads.
Location
Some of the first questions anyone will ask
themselves before applying for a job are all about location. How far is it to
travel? Is it close to home? How will I get there?
So it stands to reason that over three
quarters (77%) of candidates think it is vital to include the location of the
role in your ads.
Unless you feel like sifting through a
mountain of candidates from all over the world, we highly recommend sharing
this information with your potential talent.
Job
Requirements
Nobody wants to be in over their heads. And
you certainly don’t want to hire a new recruit that’s not up for the job. The
best thing you can do when looking for the perfect candidate is to communicate
as clearly as possible about what the role entails.
In fact, 71% of candidates are put off
applying for jobs that didn’t paint a good enough picture of the advertised
job. While 66% said that a missing or inaccurate job title discouraged their
application altogether.
Show the candidate that their unique skills
can become an asset to your team and you’re much more likely to attract the
best possible talent. After all, if they feel like they can’t bring anything to
the table, why would they apply?
Who
you are
Leaving out the name of your company could
discourage up to 67% of your talent pool.
As we keep saying, today’s candidates will apply to firms they want to
work for and ignore those they don’t. If you have a great employer brand, you
should capitalise on it.
Salary
Talking about money is never easy. But on
the other hand, you don’t want to waste their time and yours by going through
an interview only to find you are mismatched. That’s why it’s up to you to give
the candidate an idea of what they’re worth to your company.
An overwhelming 86% of all candidates feel
that no salary information means no when it came to progressing their
application.
In fact, most people are keen to enhance
their pay rate. Which is why over 60% of candidates would also like to see what
benefits your company can offer them, and an enticing salary could be quite a
motivator.
Poaching
talent
It’s likely that the best talent has
already been snapped up by another company. But what if your business is a more
attractive option? You’ll never entice potential recruits away from their
current positions if you don’t show them that the grass can be greener on the
other side.
So the next time you’re looking for your
next superstar recruit, remember that it’s a two way street. Sure, your
business is important; but you’ll never get past first base with the best
talent if you’re not giving them what they want in your employment ads.
If you are keen for more info
on what Talent Propeller can do for you, then let’s talk.
*Stats from Hudson 2020 report candidate.
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