In the world of recruitment advertising it feels like
everything changes by the day. If you are not keeping tabs constantly, it can
be difficult to keep up with new media and advertising opportunities. But
that’s why we are here as your experts in recruitment!
To keep you in the loop, here’s a quick brief of three
mediums in 2016 and beyond that you can use to target the best candidates.
1. Programmatic Recruitment Advertising
Programmatic advertising as grown exponentially since it
showed up ten years ago. From its primitive begins, programmatic has grown into
an increasingly refined product, finely tuned to deliver advertising messages
to the most specific of target audiences.
Based on the automated buying and selling of online
advertising, it is now being offered in the recruitment sphere. This is a
revolutionary product allowing businesses to target specific audiences where they are, rather than expecting their
audience to come to them.
Our unique PrecisionTargeter service harnesses the power of
programmatic advertising, with recruitment specific expertise. It allows
organisations to advertise to talent in the most effective and direct way
possible, identifying key audiences based on
- Demographics
- Location
- Interests and hobbies
- Behaviors
- Time of day
- Weather
- Device
Finding your audience on a saturated job board is difficult
enough, without even considering the passive audience who are not active on any
specific job platform.
To find out more about smart new recruitment advertising
options, talk to us today.
2. INDEED
In the past six months, Talent Propeller has been keeping a
close eye on candidate traffic being delivered to clients from online media.
INDEED’s figures have increased month on month, to the point now where they are
delivering 46% of candidates for our clients.
INDEED operates in more than 50 countries and has been
focussed on aggressive market share growth in the Australasian recruitment
advertising space. Talent Propeller has secured a deal with INDEED that will
enable clients using our candidate management tools, to list jobs for free.
Talk to us today about how we can add INDEED to any
recruitment advertising you look to coordinate.
3. Facebook (yes
really!)
Facebook is a medium with a product offering that’s
constantly evolving.
Facebook now offers Instagram as part of their ads package.
This allows you to target key audiences that are active and social on the
Instagram platform as well. (In Australia only, that’s over 5 million people!)
We’ve also seen changes with artwork rules; Facebook are
planning to remove the 20% rule in the upcoming month, which means that you can
have images consisting of more than 20% text. ]hat might not be terribly
exciting for you, but for our design team who work tirelessly developing
strategies to make visually engaging employment campaigns, this is big news.
Facebook’s targeting features continue to grow week by week,
if you haven’t caught up with it in a while, you might be amazed by the
criteria you can search based upon. If this is something you would like to
explore, we would be happy to discuss this with you.
If you would like to know more about how Talent Propeller
can develop smart recruitment solutions for your business, talk to us today.
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