Recruiting should be seen as an opportunity
to show pride in your workplace and your organisations fantastic culture. It is
a time where employers can entice quality candidates by honestly appealing to
job seekers needs.
Arriving at Talent Propeller fresh from
months of job seeking gives me an insight into how hard it is to be motivated
to really want to work for an organisation when a job advert is poorly written,
or written with the wrong intentions in mind.
What some clients don't understand is you
want to allure the highest quality candidates to be desperate to get the
position. You don't want to scare them off with confusing tedious explanations
of responsibilities or throw rules at their face before they have even entered the
door. Who wants to work for an organisation that bombards you with strict
guidelines to even apply for the job?
Obviously if there are certain
qualifications, skills or licenses needed for a position these should be mentioned
but not drummed into candidates. Fluffy skills that every job seeker thinks
they have should not be mentioned. Of course everyone has great communication
skills if you ask them and this just makes more reading and more chance of you
losing a potential employees attention.
What employers need to realise is
advertising a vacancy is exactly that, advertising. You need to sell your
product! Aren’t you proud of the people you have working with you now? Aren’t
you proud of how you treat your staff? Take the time to think about why you and
your company are so great to work for and you might find more suitable fitted
candidates start applying and actually passionately want to join you on your
journey.
If you would like a free appraisal on your current advertising, please contact us
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