Talent Propeller conducted a survey of 150 active job seekers in New Zealand at the end of 2015 to get their feedback on the practice of candidate registration in the job application process.

The aim of the survey was to understand if being forced to register on a company’s careers website or job board (such as Seek or CareerOne or TradeMe) before being allowed to submit a job application, could be causing a drop off in job applications.

Here are the key findings from the survey:
  • 85% of people surveyed had been made to register with a website job board or other employment media when applying for a job.
  • 49% of participants said they either strongly disagreed or disagreed with being forced to register before being able to submit a job application.
  • Only 16% said they were not discouraged by having to register.
  • 17% of respondents said that having to register changed the likelihood of them actually submitting a job application.
  • 45% said it would likely affect whether or not they would apply for a job if they were forced to register.
These results show that companies using candidate registration practices on their careers website or using media that force registration are potentially losing over 60% of their possible applicants. This is because candidate registration often becomes a psychological hurdle - causing hesitancy or negative sentiment amongst job seekers concerned about sharing personal data.

Talent Propeller suggests that companies think very carefully about the e-recruitment tools or system they engage, and assess if they have the luxury of potentially losing over 60% of possible applicants if that systems demands that job seekers register before applying.

Some job boards are now forcing candidates to register before applying. 85% of people Talent Propeller surveyed indicated they have been made to register with a job board or other employment media when applying for a job and more than half disagreed with this. Over 60% indicated that being forced to register on a job board would change the likelihood of them submitting a job application.

Overseas research also suggests that candidate drop off (or abandonment) is a big problem for the online recruitment industry. A recent CareerBuilder survey found this abandonment rate to be 60% for most companies. These high rates are often caused by unwieldy and onerous registration and application processes.

Given that most companies are in very competitive markets for skilled talent, it is absolutely essential that candidates get a streamlined experience when they’re applying for jobs. First impressions online are as important as in real life. A bad application process will turn away the best candidates.
  • Of the 150 respondents to the survey, 64% were applying for administration and customer service roles and 20% were in retail and 19% in sales.